Rensselaer Libraries

Management Librarian, Colette Holmes
Office: Folsom Library, 3rd floor North (341A)
Voice Mail: 276-8331, E-Mail: holmec@rpi.edu
Available Monday through Friday from 8:30 to 3:00
Please call or email in advance for an office appointment.

News and Article Databases

• Business Source Premier

• LexisNexis Academic

• ABI/Inform Global

E-Book Databases

Consumer Research

Books

• The Age curve

• Consumer behavior

Journals

• Consumer psychology

• Journal of consumer policy

• Advertising age

Product Design

Journals

• Product design & development

• Journal of sustainable product design

• Journal of product & brand management

Books

• Product Management

• Product design: methods practice

• PDMA handbook of new product development

• Longer lasting products: Alternatives to throwaway society

Market Research

• Industry & Market Reports

• Analyst Reports

• Market Shares, Rankings Information

• Sales & Marketing Management (e-journal)

• Sales & marketing management (ebook)

• American Fact Finder

• Statistical Abstract of the United States

• New York Statistical Yearbook

• Target Markets See Market Share, Ranking Information.

Industry Research

• Industry & Market Reports

• Analyst Reports

• How to Find the Latest Business Data from the Census

• Industry Norms & Key Business Ratios
  • D&B Financial Ratios: Industry Norms & Key Business Ratios
    Ref Reserve HF5681 R25 I52x (Current 3 years at Folsom Service Desk)
  • RMA Annual Statement Studies
    Ref Reserve HF5681 B2 R6x (Current 3 years at Folsom Service Desk)

• Mergent Online - Company Competitors
  In the Company Search box, enter ticker symbol. Click Go button. Click company's link in search results. Click on Competitors tab.

• Statistical Abstract of the United States

Venture Capital

• See Venture Capital section of Entrepreneurship webpage.

Page maintained by Colette O. Holmes, Management Librarian, Folsom Library